Products and services
Polymetric is a periodic study developed by C&C, which seeks to know the perception of citizens regarding current issues and trends in institutions, politics, the economy and society in Colombia.
Is a cross-sectional study that measures the change of opinion in the country on political, economic, social and environmental issues identified in five networks: academic, media, political, private sector and social organizations.
It is a historical series that measures the change of opinion and processes of conjuncture since 2009.
It is our data analytics product, which seeks to answer different questions of Colombian society or a particular sector, from the processing of public and private information available.
Collection and analysis of historical election data to efficiently plan the electoral strategy of a given candidate or party.
It is developed through the following process: first, a history is obtained for each polling place of the candidate and his allies, or, in case the candidate is new, of the political space he wants to occupy; second, a survey is conducted to help profile socio-demographic the voters of the universe of defined polling places. Finally, for the same segment, group sessions and interviews are conducted, which are vital to produce a radiography of the electoral microtargeting per polling place, with which the electoral strategy is defined.
Combined research methods
Faced with the new processes of modern society, the need has arisen to study group perceptions on various topics of interest such as: education, unemployment, crime, elections, market behavior, peace and reconciliation, among others.
In order to obtain a more accurate view of the impact that these perceptions may have, we have developed a methodology that allows us to concentrate individual judgments and group them through indicators to facilitate their interpretation and analysis.
Satisfaction surveys are aimed at building the loyalty of the organization’s so-called external or internal customers. It is about determining the degree to which the organization understands the needs of the users.
We identify the main drivers on which the relationship of a brand/company with its customers is based and from these we offer a consultancy to define, plan, execute and monitor the performance of loyalty strategies.
Corporate image and reputation coincide in being perceptions of different stakeholders about organizations.
Image studies consist of evaluating a set of people’s perceptions of a company or brand. Reputation studies seek to measure the recognition that different stakeholders give to a company or brand for the fulfillment of certain commitments to the environment (customers, shareholders, employees and society).
We offer a customized product for each organization.
In this process we determine the characteristics of a community, with particular conditions such as ethnicity, geographic location and victimizing event, through demographic, geographic and economic variables. To do so, we combine quantitative and qualitative research.
We implement a participatory methodology through which the community is involved throughout the process.
Through the use of qualitative research techniques, we measure short-term behavioral patterns in ethnic groups, with the purpose of revealing a certain social phenomenon.
For this, different types of observations can be made according to the mode of participation of the observer, participant, non-participant, direct and indirect observation; according to the means used, unstructured, structured, individual and group observation.
This study provides information to the organization and its directives about the perceptions and attitudes of the collaborators that compose it, which helps in the task of seeking a continuous improvement of the environment and productivity.
We understand that the organizational climate is in charge of human behavior, and therefore, it becomes a strategy to study, understand and address it for the benefit of employees and the entire organization.
Consulting and research
The smooth and permanent follow-up of a public policy is one of the substantial challenges of the State’s work. It is essential not only to design a good public policy, but also to guarantee its adequate implementation in order to identify lessons learned and replicable experiences. Our firm advises public sector entities in the development of this work to contribute to greater efficiency in public management
For an issue to become the subject of state intervention through a public policy, it is necessary to position it on the agenda of various stakeholders and interested parties. Cifras y Conceptos participates in this process by providing useful inputs that contribute to decision-making on issues of public importance and that feed the debate based on consistent and accurate information.
We are a strategic ally for your company in the measurement and monitoring of your Corporate Social Responsibility strategies and initiatives. Through the design, updating and monitoring of the activities that are executed in this field, in order to increase their efficiency.
The typical way of reading information is through indicators and indexes. The data produced by an organization’s information systems can be grouped in such a way as to generate indicators or indexes that allow the regular measurement and monitoring of issues such as the fulfillment of a goal, the evaluation of the status of a specific problem or the follow-up of the results obtained by certain policies or processes. Our firm offers advice in the design, implementation, monitoring and evaluation of social, economic or institutional indicators.
Logistical services for the collection
and delivery of information
We have successfully developed an operational organization scheme through which we provide support to the electoral processes with the procurement of human resources and the necessary supplies at the municipal and departmental level for the development of biometric activities during Election Day.
We have accompanied the different entities in charge of the banking processes of the Families in Action program, offering services for the procurement of human resources, materials and supplies in more than 700 municipalities in Colombia.
we have the human resources and the necessary coverage to develop recruitment processes, data capture, administrative records collection and management of documentary information nationwide under the strictest standards of quality and timeliness. We have the experience in data capture and administrative records, among others, under the strictest documentary information management procedures.